For a couple years now Basin Sports has been doing a month-long promotional deal with Vortex Optics. Vortex Days reminds me of the first time I heard of them. It was about thirteen or fourteen years ago. At that time, as I recall, there were only a few different pairs of binoculars, two lines of rifle scopes and a couple spotting scopes.
We didn’t bring in too much starting out. There were a lot of other companies with larger catalogs of optics vying for shelf space. But Vortex brought something else with them. They had a warranty that didn’t require registering with them and covered things that had nothing to do with “parts and workmanship.” If you dropped your binos, they took care of you. A lot of folks see a company launch with that kind of service and expect it to change when they get their piece of the market carved out. Not Vortex. As they have grown from a few scopes and a few binos into one of the biggest names in sport optics, they have never backed away from their desire
